Art Academy of Cincinnati

Activations & Events, Character Development,Film & Video GFX, Illustrations, Motion Graphics and Social & Campaigns
Art Academy of Cincinnati Year Campaign

Creative Brief & Project Results

Ask:
To refresh the overall strategy, messaging and design for the Art Academy of Cincinnati to increase student awareness and enrollment.

Goals:
Our goal was to develop a strong strategy and dynamic campaign that both creates culture and drives numbers.

Results:
The campaign was a huge success with current students getting involved and helping us create and deliver the campaign, we helped to drive enrollment numbers at the Art Academy of Cincinnati by over 20%. Such a fun collective of creatives involved in this project, I have continued my help and mentorship with the Art Academy of Cincinnati.

Social Media Videos

We had a tremendous time discovering and developing this video series with AAC. The idea was to feature different students and professors at the school and in the community. Working closely with AAC, we wrote, storyboarded, designed, produced, shot, motion and edited these videos based on the 6 Core Values the Art Academy of Cincinnati.

“Make art with an impact at the Art Academy of Cincinnati.”

— Art Academy of Cincinnati

Mascot Development

As we started to develop collateral pieces for the AAC Campaign #AACMade we wanted to step up the “Stinker” mascot and bring him into a fun, Over-the-Rhine world that played up this downtown student, artist vibe. With the ability to be tongue-in-cheek, playful and fun, this mascot take on “Stinker” was nothing short of a victory.

Print Collateral

Gearing up for the beginning of the semester we created a series of posters, postcards, wearables and kits for incoming freshman to interact with and celebrate. Across different periods of the school year we continued this support as well designing and printing strategizing to strengthen numbers for new students and high school students to get excited about getting involved with AAC and looking at being on campus in the near future.