Fitz & the Tantrums
Film and Video GFX & Illustration
Fitz & the Tantrums “HandClap” official video — I had the opportunity to help add animated illustrations to this breakout video for Fitz & the Tantrums with over 145 Million views.
Creative Brief & Project Results
Ask:
To help create illustrated animation assets for Fitz & the Tantrums video, “HandClap”
Goals:
The goal for the video’s illustrated assets was to make them hand-drawn, vibrant, and full of energy, bringing a playful and uplifting vibe that perfectly complements the dance choreography.
Results:
The hand-drawn, vibrant assets added a playful and uplifting energy that perfectly complemented the dance choreography, contributing to the breakout success of the video for Fitz and the Tantrums. With over 145 million views on YouTube, it became a defining moment for the band.
Original motion sketches
“HandClap” video has significantly contributed to Fitz and the Tantrums’ popularity, with its engaging visuals and upbeat tempo resonating with a broad audience.”
