Great American Beer Festival
Activations, Events, Brand Identity, Illustration, Social & Campaign
Great American Beer Fesitival (GABF), the nation’s favorite beer festival and cultural phenomenon, happens every year in Denver, Colorado
Creative Brief & Project Results
Ask:
To create and design the brand identity and social assets for the 2024 Great American Beer Festival®
Goals:
The goal was to create a brand logo mark and assets to use in social media and on-site for the 2024 GABF in Denver, Colorado
Results:
For the 2024 Great American Beer Festival in Denver, Colorado, we created a vibrant, suds-inspired brand mark that captures the spirit of craft beer culture. The visuals feature whimsical flying vehicles soaring away with the ultimate prize, embodying the fun, excitement, and camaraderie of the world’s premier beer festival and competition.
“People are freaking out over here, Jason. LOVE IT.”
