Golden State

Brand Identity, Character Development and Illustration
Golden State, a Cali-Mex Restaurant

Creative Brief & Project Results

Ask:
To create and design a brand identity for Golden State, a Cali-Mex restaurant in Cincinnati, Ohio.

Goals:
The overall goal was to create the Cali-Mex restaurant, with a Southern California vibe that is inspired by 80’s & 90’s surf and skate culture.

Results:
By pulling inspiration from Santa Cruz, OP and Vision Street Wear (think 1980s SoCal surfer/skate) we brought that vibe to Ohio for a fun, family taco night – Boom! You have Golden State.

Photo by Golden State

Photo by Golden State

I am so geeked with the Golden State work, the designer is a stud, actually, I once saw him kill a mountain lion with his bare hands
— Dan Wright, Owner