Homemakers
Character Development and Illustration
HomeMakers Bar serves up classic and modern cocktails focusing on house-made ingredients, juice squeezed daily, aperitifs, and digestifs. HM celebrates community and giving-back.
Creative Brief & Project Results
Ask:
Homemakers, a nationally acclaimed cocktail bar and eatery with the vibe of a lively house party, invited me to create a playful and expressive mascot for use on t-shirts and other promotional materials.
Goals:
The goal was to craft a lively, spirited mascot for Homemakers that could be featured across various collateral, capturing the essence of the original brand and celebrating the vibrant community it represents.
Results:
The result drew inspiration from Homemakers’ collection of vintage “Easy Bake Ovens,” proudly displayed above the main bar. It’s a fresh take on a classic, paying homage to those iconic, retro mascots with a unique twist.
“These are really cool Jason, Thank you!”
