Kings from Queens:
The Run DMC Story

*GRAMMY NOMINATED

BEST MUSIC FILM 2025

Brand Identity, Film & Video GFX, Illustration, Motion Design, Rock N’Roll and Style Boards
Run DMC’s official documentary on Peacock/NBC, “Kings from Queens: The Run DMC Story”

Art Director & Production (Responsible for all design, animation and illustration)
3hr Documentary Streaming on Peacock

“The Sleeper Star: There is a sharp, inviting visual aesthetic to this docuseries, with throwback-style animated graphics, interesting use of still photography, and music clips punctuated with an onscreen visualizer that help break up its standard patterns of interviews and testimonials. ”

— Johnny Loftus, Decider

Creative Brief & Project Results

Ask:
To Art Direct & produce the graphics package (design, illustration and animation) for the 3-part docu-series on Peacock, NBC.

Goals:
The overall goal was to create the Run DMC feel from the early eighties blending Cey Adam’s original design work and logo for the band and the journey from streets to MTV through a 1980’s NYC comic book and street graffiti style.

Results:
By working and collaborating with Believe Entertainment in NYC, I delivered on all show package graphics for the 3-hour documentary. It was a challenging journey and opportunity that I will never forget. There are many great collaborators and mentors I have to pay homage to on this work, from Joe Vele and Brandon Faris for pulling me into the project and believing in me, to all the producers and Peacock for green-lighting, thank you! I ended up creating all the main logos, title sequences, lower-thirds, transitions, credits, illustrations, animations and designs. This one’s for Jay, “Rock the Bells!”