ESPN March Madness
Character Development and Illustration
Working with ArtClass, I got the awesome opportunity to work with their team on building illustration assets for ESPN’s March Madness.
Creative Brief & Project Results
Ask:
To create illustration assets with ArtClass for ESPN’s March Madness campaign.
Goals:
I was thrilled to work on ESPN’s iconic March Madness campaign with ArtClass, a project that held special meaning for me as someone who’s been watching and admiring this tournament since childhood. The goal was to create bold, playful, and ownable illustration assets that captured the excitement and energy of one of college basketball’s most celebrated events.
Results:
The result was a dynamic campaign that successfully reached new audiences and brought a fresh, engaging feel to March Madness. By incorporating my hand-drawn elements, the illustrations added a cool, user-generated vibe that resonated with fans and captured the excitement of the tournament in a unique and memorable way.
