Mountain Dew
Major Melon
Character Development, Illustration and Social & Campaigns
Introducing Mountain Dew’s Newest Flavor, Major Melon
Creative Brief & Project Results
Ask:
To create, design and illustrate multiple social posts to introduce Mountain Dew’s newest flavor, Major Melon
Goals:
The goal was to create a series of illustrated Major Melon monsters for multiple social posts introducing Mountain Dew’s Major Melon flavor to the midwest.
Results:
The Major Melon launch was a massive success, both in engagement and in sales.
“Beautiful Reveal”
