Senate
Over-the-Rhine
Brand Identity, Character Development and Illustration
Senate, Over-the-Rhine, Cincinnati
Creative Brief & Project Results
Ask:
To refresh the brand identity for Senate, the best hot dog, glizzys in Over-the-Rhine, Cincinnati
Goals:
The goal was to refresh the Senate brand with a fun attitude in Over-the-Rhine (OTR) creating a new Hot Dog mascot named “Randle Pink” — we wanted to celebrate the current Senate brand and have folks take notice in OTR.
Results:
The new Senate refresh resulted in classic, bold type treatment and a fun exterior mural of “Randle Pink” that stands tall, greeting the neighborhood with his drink in-hand and dripping mustard.
“That’s Fucking Awesome”
