Texas Music Revolution
Film & Video GFX
Texas Music Revolution marks my first experience as Art Director on a feature-length documentary. A huge thanks to the film’s writer and editor, Brandon Faris, for inviting me to be part of this project and helping me achieve my first Art Direction role in film.
Creative Brief & Project Results
Ask:
To Art Direct the documentary, Texas Music Revolution, a 90-minute documentary follows the journey of indie radio station KHYI-FM GM and music festival founder Joshua Jones as he produces the silver anniversary of this iconic event. As much a document of reintroducing live music in the wake of a pandemic, it is a celebration of Texas and its roots--where, at the crossroads of purist country and Americana has evolved the iconic 'red dirt' Waylon-and-Willie style considered one of three pillars of American country music. For more than a quarter of a century, KHYI-FM's commitment to radio independence has given voice to this unique sector of the country western genre. TMR has subsequently emerged as an iconic live showcase and grown into one of the largest independent music festivals in the USA. In a volatile era where larger festivals have shuttered, Joshua and KHYI must double down to produce their grandest event yet.
Goals:
The goal was to design something simple and budget-friendly that captures the essence of Texas music through the ages. By focusing on bold, evocative typography, the fonts were carefully chosen to reflect the rich history and timeless spirit of Texas music.
Results:
By focusing on bold, evocative typography, the fonts were carefully chosen to reflect the rich history and timeless spirit of Texas music.
